Tsarukyan increases media presence after being passed over

    Arman Tsarukyan was reportedly bypassed for a title shot despite beating Dan Hooker in November 2025 and holding a top contender spot.

    Since then he has ramped up public activity, appearing on long-form streams and niche shows while also posting a viral cooking clip in mid-January 2026.

    He kept competitive by entering several grappling bouts in December 2025 and January 2026, staying visible outside the UFC cage.

    The UFC is said to have chosen an interim headliner for January 24 that prioritizes mainstream appeal over strict ranking order.

    Those developments suggest engagement and platform reach are increasingly influencing matchmaking decisions.

    [Source]

    MMA News

    ๐Ÿ”— Read Original

    0
    13

    Comments