White defends commercials at UFC 324

    Dana White addressed fan backlash over numerous commercials that interrupted the UFC 324 main card during a post-fight press conference.

    He referenced the promotion's new U.S. rights deal with Paramount+ and noted the platform's basic subscription fee of $8.99 as part of the explanation for the ad load.

    White said he has not fully reviewed the broadcast experience and indicated that ad decisions ultimately rest with Paramount and CBS, though he suggested the partners are open to feedback.

    The shift comes as numbered events that were once commercial-free pay-per-views are now presented within the streaming broadcast model that replaced the former $79.99 PPV format.

    Observers reportedly took issue with commercials covering fighter walkouts and corner work, and changes are being discussed.

    For more on the story, see the original report.

    [Source]

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