White defends ads at UFC 324

Dana White defended the heavy advertising during the UFC 324 streaming debut, saying the broadcaster's rights agreement drove presentation choices.

Fans reportedly voiced displeasure after Saturday's Las Vegas show, noting commercials interrupted fighter walkouts and corner moments between rounds.

White highlighted a much lower consumer price point—about $8.99 monthly—as part of the trade-off and said the network that purchased the rights controls ad decisions.

He acknowledged viewer complaints and said adjustments are being discussed, while a UFC executive indicated the ad approach seen at the event is not set in stone.

[Source]

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