White addresses ad overload at UFC 324

Dana White spoke about the heavy barrage of commercials that cut into portions of UFC 324 at the post-fight press conference on Jan. 26, 2026.

He pointed to the new streaming price of $8.99 and said the platform needs to earn revenue, according to reports.

Viewers reportedly noticed ads replacing fighter walkouts and corners, prompting fan backlash.

White acknowledged Paramount paid for the broadcast rights and described the situation as a work in progress.

He indicated the matter is being discussed and that adjustments may be made, according to sources.

[Source]

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