La Onda

La Onda (The Wave) was a multidisciplinary artistic movement created in Mexico by artists and intellectuals as part of the worldwide waves of the counterculture of the 1960s and the avant-garde. Pejoratively called as Literatura de la Onda by Margo Glantz in the beginning, the movement quickly grew and included other art forms with its followers called "onderos", "macizos" or "jipitecas". La Onda encompassed artistic productions in the worlds of cinema, literature, visual arts and music and strongly addressed social issues of the time, such as women's rights, ecology, spirituality, artistic freedom, open drug use and democracy in a country tightly ruled by the PRI. According to Mexican intellectual Carlos Monsiváis, La Onda was "a new spirit, the repudiation of convention and prejudice, the creation of a new morality, the challenging of proper morals, the expansion of consciousness, the systematic revision and critique of the values offered by the West as sacred and perfect."