UFC

The Ultimate Fighting Championship (UFC) is the world's largest mixed martial arts (MMA) organization established in 1993, and is the most prestigious and commercially successful fighting sports brand in the world. It has popularized the sport of MMA through a practical match format that combines various martial arts styles, and currently holds competitions in dozens of countries around the world, including North America, Asia, Europe, and South America. The UFC provides a stage for the world's best fighting athletes to compete, and has both high box office appeal and sports perfection through unique match management such as a weight class ranking system, title matches, and performance bonuses. In addition, it is establishing itself as a cultural content beyond sports through better performance, global market expansion, and entertainment production.