
Zuffa Boxing
Zuffa Boxing is a professional boxing promotion company founded by CEO of the Ultimate Fighting Championship (UFC), Dana White, and Chairman of the Saudi Arabian General Entertainment Authority (GEA), Turki Al-Sheikh. The company is a joint venture between Sela and TKO Group Holdings (TKO), and is based in Las Vegas, Nevada.
- Founded
- 2025
- Headquarters
- Las Vegas, Nevada, United States
- Representative
- Sela (60%)TKO Group Holdings (40%)